Betway announced as PSL new sponsor 

PSL Chairman Dr Irvin Khoza has announced Betway as the new sponsor for the Premiership taking over from DStv.

DStv has been the sponsor for the past four years after they took over from Absa. Dr Khoza also revealed that the PSL fixtures will commence on the weekend of 3 August. 

ALSO READ: Limpopo club release 12 players ahead of new season

Chairman of the PSL Dr Irvin Khoza welcomed the new deal as a major boost to the sport.

“It’s a three-year sponsorship [of] around R 900 million,” Khoza told the media on Wednesday.

“This is a massive boost for every lover of football in this country. Our partnership with Betway confirms our league’s standing as one of the best in the world and heralds a wonderful future for our game.

“Betway’s energy and enthusiasm will have immediate impact across all facets of the game, and on behalf of the PSL, I am proud to welcome them on board as title sponsor and partner.”

OUT WITH DSTV AND IN COMES THE BETWAY PREMIERSHIP

Laurence Michel, Betway Africa, believes that the deal marks the beginning of a new era for the premier division, adding that Betway looks forward to help in writing a new chapter in the PSL’s rich soccer history.

“Football is a fundamental part of South African life. It really is in our blood and has been for generations. We are incredibly proud to be the title partner of the Betway Premiership. It further demonstrates not only our respect of the history of the league, but our vision for the development for its future. The PSL aligns with our values as a brand that commonly champions great South African success stories,” Michel said.

“We appreciate how much football has done for people and for our country. As we begin this partnership, we want to acknowledge and celebrate what the game has accomplished in the past.”